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Welcome back to some SoMe — your weekly mini-brief on what’s actually trending across social:

This week we try to wrap our head around the "Pudding with Gabel"-trend (or rather movement) from the german GenZ bubble, going international! Also how can you use the "Lion/ess doesn't concern his/herself with"-trend (wich is definitely not LInkedIny) for effective marketing on Insta and TikTok. And in the end talk about the highly adaptable "Girl, whatever..."-trend and give a warning about the Spooky Season!

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you...

Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social:

In this episode, we discuss Instagram's new thin video format, how you or your brand can become a '[blank]holic' to best define your brand personality, and our favourite trend so far: Anthropologie's viral stone trend — a masterpiece of brand humour.

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.

New episodes every tuesday — subscribe,...

Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social:

In this episode we break down the “What do you do the whole day?” trend for relatable marketing, how brands can use the trending “Let's see where the wind takes us” transition, and what to do with the number one pop-culture topic of "The summer I turned pretty" on TikTok, Reels, and Shorts.

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the...

Welcome back to some SoMe — your tuesday mini-brief on what’s actually trending across social:

In this episode we break down the “Unfortunately, I do love…” guilty-pleasures trend, how brands can use “In a room full of people, I look for…” prompts for relatable marketing, and the Sabrina Carpenter “when did you get hot?” audio powering glow-up and transformation edits on TikTok, Reels, and Shorts.

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and...

Welcome back to some SoMe — your Tuesday mini-brief on what’s actually trending across social. We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.

Today, we’re unpacking three trends lighting up the feed: “The Great Lock-In”, the comeback of the “Directed by Robert B. Weide” meme and how to deliver harsh truths with the “Chopped & Screwed Autotune”. Also, in the end there is a little bonus about "The Summer I...

Hi, we’re Lea (Gen Z) and Freddy (Millenial), and we’re kicking off the very first episode of "some SoMe" — your Tuesday mini-brief on what’s actually trending across social. Each week we scroll, test, and translate trends into plain English so you don’t have to. Follow us on Instagram at @somesome.podcast, where we post the clips, links, and examples we talk about.

Today, we’re unpacking three trends flying through the feeds: the Taylor Swift engagement buzz , the wholesome “Things That Fill My Cup” trend, and the weirdly entertaining “Morning, strawberry cheese calzone” hype. Short, clear takeaways, and a little...