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After admitting, that we didn't predict the lonesome Penguin-Trend we talk about "Reality TV Edits", a creative way to reveal CTAs on TikTok and stuff that lives rent free in our brains. Yes, brains, not heads.

The first trend revolves heavily around Storytelling and editing your Content in a Reality TV Style - high effort, higher outcome! This piece of Content could become your lighthouse. Your stand-out edit to reach new followers and let your community peek behind the curtain of your brand.

The second trend is a now or never kind of text-reveal on TikTok. Spread your message by...

This week, we start with some impressions. Owl-impressions to be specific. A trend that's not only easily adaptable but also hilarious! "Whoo" would have thought?

Then, we get juicy and spill the tea: Victoria Beckham crashed her sons wedding-dance and since there is no footage of this incident, the socials just started imagining how it might have looked. Not a meme, rather a trending topic for your to get creative with, entertain your community, reach some new followers and maybe even drive your sales?

For the last trend we have to thank Macron! "For sure" became an instant classic. Use...

You know these doubts? This always lingering question if anybody even cares about what you post? Our first trend this week plays with this exact situation. It's a shout-out to your biggest supporters and/or haters. But as long as it drives engagement we don't really care, do we? ;) Anyways, this is perfect to please your community, strengthen your bond to your followers and even gain some new ones!

Our second trend is not as wholesome as it sound: "It's ok, people make mistakes" it's rather a cheeky punchline then a healthy error culture. We think this trend is as...

We're kicking of 2026 by traveling back ten years: 2016 Nostalgia is the first trend and it's so so so engaging! You literally just need to post content in the realm of "remember when?" and wrap your followers in a nice warm cozy blanket of nostalgia. Why this trend works? Well, listen to the episode! But it's safe to say that this is a highly engaging trend that invites your audience to comment, follow and reminisce.

The second trend is all about being in on the inside joke and is there a better feeling? The "365 Buttons" are a current...

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.

Yeah... the reality of working in marketing in December caught up with us and we didn't manage to produce an episode this week. We are sorry, we truly are.
But don't worry, we'll be back next week!

The first trend this week urges you to get raw & real! The "My Private vs. My Public Instagram" is the perfect occasion to reach new and existing followers by giving them a glimpse behind the scenes. It really is another trend in this shift towards authentic content vs. polished content. Can you use it for content marketing? Yes! Will it be hard to sell it to your boss? Maybe. Would it be worth it? Absolutely!

The second trend is not about your actual wishlist but "Things I'd put on my wishlist, if I didn't already had them." - it's...

This week, we kick it of with the "The Lying Game". But can a game become content for your Brand Channel? Well, of course! As long as you don't play it for the win, but for the entertainment. So here we are, giving you some tips & tricks (also production-wise) for this funny, silly Content Inspiration.

Next, we picked a trend where you can use basic screenshots to entertain your followers, build community and even shape your Brand-personality. But here's the catch: These screenshots might be confidential. So please ask for permission. Or just use our community management Idea and...

Welcome to "some SoMe" — your weekly update & inspiration on what’s actually trending across social:

We’re Lea (Gen Z) and Freddy (Millennial). Each week we scroll, test, and translate trends into plain(-ish) English so you don’t have to. Follow us on Instagram @someSoMe.podcast, where we post the clips, links, and examples we mention.

New episodes every Tuesday — subscribe, rate, and hear you next week.